In general, to invest is to distribute money in the expectation of some benefit in the future – for example, investment in durable goods, in real estate by the service industry, in factories for manufacturing, in product development, and in research and development. However, this article focuses specifically on investment in financial assets.

In finance, the benefit from investment is called a return. The return may consist of a profit from the sale of property or an investment, or investment income including dividendsinterests, rental income etc., or a combination of the two. The projected economic return is the appropriately discounted value of the future returns.

Investors generally expect higher returns from riskier investments. When we make a low risk investment, the return is also generally low.

Investors, particularly novices, are often advised to adopt a particular investment strategy and diversify their portfolio. Diversification has the statistical effect of reducing overall risk.


Applewood is a census-designated place (CDP) in Jefferson CountyColoradoUnited States. The population was 7,160 at the 2010 census.[2]

As of the census[4] of 2000, there were 7,123 people, 2,954 households, and 2,055 families residing in the CDP. The population density was 1,473.6 people per square mile (569.4/km²). There were 3,067 housing units at an average density of 634.5 per square mile (245.2/km²). The racial makeup of the CDP was 94.59% White, 0.38% African American, 0.51% Native American, 1.22% Asian, 0.11% Pacific Islander, 1.47% from other races, and 1.71% from two or more races. Hispanic or Latino of any race were 4.38% of the population.

There were 2,954 households out of which 26.7% had children under the age of 18 living with them, 58.9% were married couples living together, 7.3% had a female householder with no husband present, and 30.4% were non-families. 25.2% of all households were made up of individuals and 11.4% had someone living alone who was 65 years of age or older. The average household size was 2.40 and the average family size was 2.87.