Advertising (or advertizing) is a form of marketing communication used to promote or sell something, usually a business’s product or service.
In Latin, ad vertere means “to turn toward”. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial ads seek to generate increased consumption of their products or services through “branding,” which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.
In 2015, the world spent an estimate of US$592.43 billion on advertising. Internationally, the largest (“big four”) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
Applewood is a census-designated place (CDP) in Jefferson County, Colorado, United States. The population was 7,160 at the 2010 census.
As of the census of 2000, there were 7,123 people, 2,954 households, and 2,055 families residing in the CDP. The population density was 1,473.6 people per square mile (569.4/km²). There were 3,067 housing units at an average density of 634.5 per square mile (245.2/km²). The racial makeup of the CDP was 94.59% White, 0.38% African American, 0.51% Native American, 1.22% Asian, 0.11% Pacific Islander, 1.47% from other races, and 1.71% from two or more races. Hispanic or Latino of any race were 4.38% of the population.
There were 2,954 households out of which 26.7% had children under the age of 18 living with them, 58.9% were married couples living together, 7.3% had a female householder with no husband present, and 30.4% were non-families. 25.2% of all households were made up of individuals and 11.4% had someone living alone who was 65 years of age or older. The average household size was 2.40 and the average family size was 2.87.