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Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government,government agencies and public officials as PIOs and nongovernmental organizations and nonprofit organizations. Jobs central to Public Relations include account coordinator, account executive, account supervisor and media relations manager. Those interested into public relations should have strong written and speaking abilities, be team focused and creative. A masters in strategic communication will enhance a marketing or communication BS or BA and make prospective employers more competitive in the job market.
Public relations specialists establish and maintain relationships with an organization’s target audience, the media and other opinion leaders. Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as organization’s spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management  Success in the field of public relations requires a deep understanding of the interests and concerns of each of the client’s many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.
As of the census of 2000, there were 7,123 people, 2,954 households, and 2,055 families residing in the CDP. The population density was 1,473.6 people per square mile (569.4/km²). There were 3,067 housing units at an average density of 634.5 per square mile (245.2/km²). The racial makeup of the CDP was 94.59% White, 0.38% African American, 0.51% Native American, 1.22% Asian, 0.11% Pacific Islander, 1.47% from other races, and 1.71% from two or more races. Hispanic or Latino of any race were 4.38% of the population.
There were 2,954 households out of which 26.7% had children under the age of 18 living with them, 58.9% were married couples living together, 7.3% had a female householder with no husband present, and 30.4% were non-families. 25.2% of all households were made up of individuals and 11.4% had someone living alone who was 65 years of age or older. The average household size was 2.40 and the average family size was 2.87.